I began my Costco journey being not really interested in shopping at Costco, then wondered whether a Costco membership is worth it, then I started going there every two months or so. Now I go every month and do a big shop. The big shop went from spending around $300 a month to $600 a month. I am shocked each time when the friendly Costco cashier tells me the total. I think we still are at around $1000 a month in grocery spending for a family of four.
If you shop at Costco regularly, you’ve probably been asked at least once:
“Would you like to upgrade to the Executive Membership today?”
They seem very pushy about it so I asked my friend who works at Costco if they get a kick back or commission or if they have a quota to fill for the day. I mean, why are they so personally invested in getting customers to sign up for the Executive Membership?
He told me they don’t get a kick back. But increased revenue means more money for the Costco employees in the long run.
Costco’s membership fees equate to about 73% of Costco’s profits.
For an extra $60 a year (on top of your regular membership), Costco says you’ll earn 2% back on most purchases — plus access to exclusive deals and extra services.
But is it actually worth it?
Let’s look at the numbers, real-world examples, and the fine print to see if the Costco Executive Membership is worth it for Canadians in 2025.
Table of Contents
Costco Membership Options in Canada
Costco offers two main levels of personal memberships: Gold Star and Executive.
Here’s a quick comparison:
| Membership Type | Annual Fee | Rewards | Best For |
|---|---|---|---|
| Gold Star | $60 | None | Occasional shoppers |
| Executive | $120 | 2% back (up to $1,000/year) | Regular or family shoppers |
Both memberships give you access to all Costco warehouses and Costco.ca, but Executive members earn rewards and get extra partner perks.
How the Executive Membership Works
- Cost: $120 per year (vs. $60 for Gold Star)
- Rewards: 2% back on eligible Costco purchases
- Reward cap: $1,000 per year (requires $50,000 in spending to get the $1000 max)
- Reward issued: Annually, around your renewal date
- Eligible purchases: In-store and online Costco.ca items sold directly by Costco
If you do the math, this means the upgrade is only worth it if your 2% rebate is larger than the extra $60 you’re paying for it.
The Break-Even Point
To break even on the Executive upgrade, you need to earn $60 in 2% rewards: 60÷0.02=$3,000
So, if you spend more than $3,000 per year at Costco (around $250/month), you’ll come out ahead.
Example 1: Typical Family Shopper
| Category | Monthly Spend | Annual Spend | 2% Reward |
|---|---|---|---|
| Groceries | $400 | $4,800 | $96 |
| Household Supplies | $100 | $1,200 | $24 |
| Total | $500 | $6,000 | $120 |
✅ Result: You earn $120 in rewards, doubling your membership fee (so you earn $60 after the Executive upgrade)
If you regularly stock up on groceries, household supplies, or school snacks, the Executive upgrade easily pays for itself- but not by much.
Example 2: Occasional Costco Shopper
| Category | Monthly Spend | Annual Spend | 2% Reward |
|---|---|---|---|
| Groceries | $150 | $1,800 | $36 |
| Household Items | $50 | $600 | $12 |
| Total | $200 | $2,400 | $48 |
❌ Result: You earn $48 in rewards — not enough to cover the $60 upgrade. The Gold Star membership makes more sense here.
Example 3: Single Shopper or Couple
If you’re single or a couple without kids, your Costco trips might be smaller.
Let’s say you spend $250 per month.
With the 2% Cash Back you will get $60 back.
You’re right at the break-even point (where the Executive Membership is free). You’ll likely come out even or slightly ahead, especially if you buy big items (electronics, furniture, appliances).
What’s Not Included in the 2% Reward
Not every purchase counts toward your 2% cashback.
Here’s what’s excluded from the 2% Cash Back in Canada:
- Costco gas stations
- Alcohol (depending on province)
- Food court items (hot dogs and pizza sadly don’t count)
- Optical exams, hearing tests, or some pharmacy items
- Costco.ca third-party marketplace sellers
If your primary reason for having a Costco membership is for gas or cheap food court meals, the Executive upgrade won’t benefit you much.
The Hidden Value: Extra Perks for Executive Member
Beyond cashback, Executive Members get exclusive deals through Costco’s partners. In Canada, those include:
- Costco Insurance: Discounts on home and auto insurance through partner companies
- Mortgage and Refinancing: Lower rates or cashback options via Dominion Lending Centres
- Costco Travel Canada: Member-only pricing on vacation packages, cruises, and car rentals
- Extended Warranty: An additional one-year warranty on most electronics and appliances
That last one alone can be worth $100–$200 on major purchases like a TV, laptop, or fridge.
Real-Life Example: My Family’s Spending
Here’s an example of how my family uses Costco over the course of a year:
| Category | Annual Spend | 2% Reward |
|---|---|---|
| Groceries & Household | $5,400 | $108 |
| Seasonal Items (school, gifts) | $600 | $12 |
| Total | $6,000 | $120 |
That puts us exactly at the $120 rebate mark — so the Executive Membership pays for itself and covers the entire cost of the upgrade.
Add in one or two large purchases per year (like a small appliance or new tires), and we would be comfortably ahead.
Costco Travel Savings
Costco Travel often gets overlooked, but for Executive Members, it can be a hidden gem.
You can find discounted vacation packages, cruises, and car rentals — and sometimes, the Executive Member price is lower or includes bonus perks like resort credits or Costco gift cards.
For example:
- Booking a family trip to Hawaii through Costco Travel might save $200–$300 compared to booking direct.
- Renting a car with the Executive discount can save $5–10/day.
Even if you only use it once every few years, the travel savings alone could offset your membership cost.
You Can Downgrade Anytime
Here’s the best part — if you don’t earn back the cost of your upgrade, Costco will refund the difference.
✅ Example: You earned $45 in rewards → Costco will refund $15 when you downgrade.
This makes it risk-free to try for a year. You have nothing to lose (well except for the hassle of having to line up at the customer service area- which can be a big barrier for someone like me) — and you might even gain free warranty coverage and extra perks.
Pros and Cons Executive Membership Summary
| Pros of Executive Membership | Cons of Executive Membership |
|---|---|
| 2% cashback on most purchases | Gas and food court not included |
| Refund guarantee if you don’t earn back | Upfront cost is higher |
| Extra year of warranty on electronics | Travel and insurance perks vary |
| Access to Costco Travel and services | Best for regular shoppers only |
When the Executive Membership Is Worth It
✔️ You spend $3,000+ per year at Costco
✔️ You buy larger household or electronic items
✔️ You use Costco Travel or services
✔️ You want warranty protection on big purchases
When It’s Not Worth It
❌ You shop mostly for gas or food court snacks
❌ You spend less than $250/month
❌ You rarely shop for high-value items
❌ You share a membership and do little of the shopping yourself
How to Maximize Your Executive Membership
- Use a Cash Back Credit Card
The CIBC Costco Mastercard offers:- 3% back on Costco gas, 2% on Costco.ca, and 1% everywhere else
- Track Your Yearly Spending
Check your Costco receipts or online account — if you’re over $3,000 a year, the Executive upgrade is already paying off. - Take Advantage of the Warranty
Costco’s extended warranty doubles your coverage for many electronics — no registration or extra cost required. - Use Costco Travel Once a Year
Even one vacation booking can cover your membership upgrade fee.
Final Verdict: Worth It for Most Canadians
If your household spends more than $500/month at Costco, the Executive Membership pays for itself— and then some.
Between the 2% reward, the extended warranty, and partner perks, most families will easily break even or come out ahead.
If you’re a light shopper who mainly buys gas and snacks, stick with the Gold Star membership. But for everyone else, the Executive tier is a decent upgrade.
Bottom line:
The Costco Executive Membership is worth it in Canada for most shoppers who spend more than $500 a month at Costco — and if it’s not, Costco will give you your money back.
What we’re doing:
Although I’m big on deals, for our family, saving an extra $60 a year isn’t really worth it for us to upgrade to the Executive Membership. If it was an extra $600 then yes, I would do it, but for $60 it doesn’t seem worth the time to upgrade, and then I would feel the pressure to spend at least $3000 a year at Costco to make the membership worth it.
Also I don’t like to have “lifestyle inflation” even if it’s $60.
I will still think about it though because signing up for the Executive Membership would mean a cessation of the cashiers pressuring me to get the Executive Membership and that would increase my quality of life while shopping at Costco (it is PTSD inducing enough already for me).
Here are some Costco hacks to save money next time you are at Costco.
Are you Costco Executive Members? Do you think it is worth the extra $60 a year?
GYM is a 40 something millennial writing about personal finance since 2009 and interested in achieving financial freedom through disciplined saving, dividend and ETF investing, and living a minimalist lifestyle. Before you go, check out my recommendations page of financial tools I use to save and invest money. Don’t forget to subscribe for a free dividend yield spreadsheet and the free Young Money Bootcamp PDF.